12-week IN-HOUSE ACCOUNT GROWTH programme
Account Accelerator™
£15,000 + VAT ($20,000)
Help your client-facing team become more commercially confident, proactive and better equipped to retain and grow existing accounts.. Starts with the Account Growth Strategy Diagnostic and is the solution where we’ve identified a need to strengthen the team’s commercial and consultancy capability and build a more repeatable approach to account growth.
Is this happening in your agency?
Your account managers deliver well but struggle to move beyond delivery conversations.
They hesitate to suggest ideas, challenge clients or talk about growth because they don’t want to sound salesy.
Clients value them as reliable account handlers but still look to senior people for strategic thinking.
Growth opportunities are being spotted inconsistently or too late.
Senior leaders are carrying too much of the commercial thinking themselves.
TRAINING CAN HELP, BUT ONLY WHEN SKILLS ARE ACTUALLY THE PROBLEM. THAT’S WHY I DIAGNOSE WHAT IS GETTING IN THE WAY FIRST
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“Our account managers are proactively asking for referrals and presenting new ideas to clients”
Since we took part in the Account Accelerator, there’s a different mindset. Account managers are asking for Quarterly Business Reviews who’d never done that before.
We’re also seeing more confidence around asking for referrals. Now we’re hearing account managers say things like: ‘I asked this client for this relationship and she’s actually given me two!’ Which means we’ve now got an opportunity to talk to people we haven’t done before.
- Richard Long, Director of Strategy and Communications, Earthware
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“Our client strategy team increased quarterly sales by 45%”
The training shifted our mindset from project delivery to proactive client strategy. We now have a clear growth plan and measurable results to show for it. Our new Client Strategists now lead structured reviews and are confidently driving account expansion.
- Katie Flores, Sales & Marketing Manager, Magellan Promotions
A practical, proven system
The Account Accelerator™ framework
In just 12 weeks, your team will master the Account Accelerator™ framework - a 3-pillar system that turns client conversations into predictable growth opportunities.
The 3 pillars of predictable client growth
The Account Accelerator™ works across the same three areas I use to diagnose account growth:
Pillar 1
Commercial Clarity
Your team understands which clients matter, where growth and retention opportunities sit, and what they are responsible for progressing.
Pillar 2
Consultancy Capability
They learn how to understand the client’s world, ask better questions, spot changes and opportunities and introduce ideas confidently.
Pillar 3
Cultural Continuity
The agency puts a repeatable rhythm around account growth so the new behaviours are reinforced through account reviews, coaching and follow-through.
The emphasis depends on what the initial Account Growth Strategy Session shows your agency actually needs.
Account Accelerator is designed for agency teams where:
your team already have responsibility for client relationships but need stronger commercial and consultancy skills
the agency wants existing-client growth to become more proactive and consistent
senior leaders are prepared to reinforce the behaviours internally
there are live client accounts and opportunities the team can work on throughout the 12 weeks
It isn’t automatically the right answer for every agency. If the main blocker is role design, management, process or commercial strategy, I’ll recommend addressing that first
What your team will learn
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Prioritise the right accounts
Map your accounts, identify where to invest
effort and how to qualify opportunities -
Understand the client's business
Use consultancy frameworks to ask better questions and stay ahead of changes
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Spot risk and growth signals
Spot early warning signs, address issues proactively and protect revenue
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Lead better commercial conversations
Share ideas persuasively using psychology-backed proposal strategies
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Introduce ideas and ask for referrals
Turn strong relationships into new opportunities without feeling awkward
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Build a repeatable growth rhythm
Copy and adapt a client growth process framework that works across the whole client journey
What’s included:
✓Pre-programme briefings and self-assessment
✓ 6 x 90-minute live training sessions over 12 weeks
✓ 6 x live implementation/Q&A sessions in alternate weeks
✓ Practical application to your agency’s live client accounts
✓ Account growth frameworks and templates to adapt internally
✓ AI tools and prompts where they genuinely improve the work
✓ Private support between sessions
✓ Session recordings and programme resources
✓ Sponsor check-ins to help reinforce the learning internally
All sessions are recorded. The total time commitment is around 2–3 hours every two weeks, plus implementation.
Investment
£15,00 GBP / $20,000 USD per agency team
Paid upfront (+VAT in the UK). Group size up to 15.
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“We landed a $200k project from an existing client - thanks to the Account Accelerator™”
The Account Accelerator gave me practical skills for account growth - like using client stories to present new ideas to existing clients. One story I shared with an existing client led to them asking us to put together a proposal for them for a new project.
What I liked about that conversation was, it wasn’t a sales conversion - so it placed us in that ‘trusted adviser’ space. It led to a $200k contract - and could lead to another half million pounds in revenue in the future.
- Kayla Levasseur, Senior Account Executive, Echo Delta
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“We plugged a £20k sales gap - and are winning more new business”
We’ve now got an account growth programme, framework and action plan - so we have a sustainable way of forecasting and measuring account growth. And our account managers are more proactive - rather than reactive. We’re also more skilled at using client stories. One exercise we did in the first few weeks - around mapping out your services - helped us plug a £20k sales gap. A simple change that has added huge value - both for clients and the business. I’d love to send more account managers on the programme in the future.
- Bethany Piggott (now Sharma), Head of Client Services, Hallam
What agencies say
“We’ve increased our retainer clients - which has helped with forecasting”
— Heather Gregg, Senior Account Director, Fathom Creative
“We haven’t lost a client in 24 months”
— Matt Bonser, Account Director, Purpose Media
Meet your trainer
Jenny Plant has spent over 25 years in agency account management.
She’s trained hundreds of account managers across the UK, Europe and the US and is the host of the Creative Agency Account Manager podcast.
Her approach blends proven growth strategies, AI tools and practical experience to help agencies make account growth more predictable.
FAQs
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This isn’t an AI training course. It’s a proven account growth programme built on real-world strategies that strengthen client trust and deepen relationships. However, where AI can help – like summarising meeting notes or preparing for a client call – we show you simple, non-disruptive ways to integrate tools like ChatGPT. The focus remains on building rapport, asking the right questions, and creating consistent value for your clients.
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Yes, and they’re used only where it makes sense. This programme shows you how AI can make account managers more effective – without replacing the people skills that build trust. Tools like ChatGPT, NotebookLM, Claude, Gemini and Perplexity are used to save time, uncover insights, or tailor follow-ups, but the emphasis is always on the person-to-person interactions that matter most.
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Client relationships are the most valuable part of your business. When account managers feel confident, prepared, and proactive, clients stay longer and spend more. Agencies regularly see between 10% and 45% growth from existing accounts after implementing the strategies. This isn’t just about tools – it’s about transforming your team’s mindset, habits, and strategic impact.
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The 12-Week programme requires about 2–3 hours every two weeks for live sessions and follow-up.
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The programme is delivered through:
Live Zoom training sessions
Live group Q&As
Templates, worksheets, and recordings
The materials combine strategic thinking, communication skills, and process frameworks – plus guidance on where AI tools can streamline or enhance what you’re already doing.
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Yes, you’ll keep access to recordings, templates and resources to revisit at any time for one calendar year after your programme. Many teams continue applying the tools and rewatch sessions months later as they refine their client approach.
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You can expect more confident account managers, better client conversations, clearer growth strategies, and a team that’s motivated to add value. AI tools help support this, but the real transformation comes from building commercial awareness, consultative behaviours, and trust-based relationships. Agencies have seen revenue increases of up to 45% from existing clients.
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We don’t offer refunds, but we do recommend booking a call with Jenny before enrolling to make sure this programme fits your team’s needs and culture. It’s designed for agencies that want to build a repeatable, relationship-first growth engine – with AI playing a helpful, not dominant, role.
Book a call
Not sure whether your team needs training?
Book a 20-minute call