The flagship 12-week training programme
Account Accelerator™
£2,500 +VAT ($3,500) per person
Turn account managers into confident, strategic growth partners using AI-enabled tools and real-world coaching.
Is this your challenge?
Your account managers deliver well but avoid or struggle with commercial conversations.
They hold back from suggesting new ideas or services, fearing they’ll sound ‘salesy’ or unsure how to start the chat.
Clients see them as reliable, reactive project handlers, not trusted advisors.
You’re tired of being the only one spotting opportunities or driving growth.
You’re not alone
This is one of the biggest issues facing agencies right now. But it’s also one of the biggest opportunities - if you invest in the right training and support.
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“Our account managers are proactively asking for referrals and presenting new ideas to clients”
Since we took part in the Account Accelerator, there’s a different mindset. Account managers are asking for Quarterly Business Reviews who’d never done that before.
We’re also seeing more confidence around asking for referrals. Now we’re hearing account managers say things like: ‘I asked this client for this relationship and she’s actually given me two!’ Which means we’ve now got an opportunity to talk to people we haven’t done before.
- Richard Long, Director of Strategy and Communications, Earthware
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“Our client strategy team increased quarterly sales by 45%”
The training shifted our mindset from project delivery to proactive client strategy. We now have a clear growth plan and measurable results to show for it. Our new Client Strategists now lead structured reviews and are confidently driving account expansion.
- Katie Flores, Sales & Marketing Manager, Magellan Promotions
A practical, proven system
The Account Accelerator™ framework
In just 12 weeks, your team will master the Account Accelerator™ framework - a 3-pillar system that turns client conversations into predictable growth opportunities.
The 3 pillars of predictable client growth
The Account Accelerator™ is built around a proven 3-pillar model that turns good account managers into confident, commercially-minded client strategists:
Pillar 1
Commercial Clarity
Your team learns to focus on the right accounts, spot opportunities early and plan strategically instead of reactively. They’ll know exactly where growth potential lies — and how to prioritise it.
Pillar 2
Consultancy Capability
Participants build the confidence and skills to lead value-driven conversations. They learn to ask better questions, uncover client needs and propose ideas that feel consultative, not ‘salesy’
Pillar 3
Cultural Continuity
Growth becomes part of your culture, not a side project. You’ll embed a repeatable, agency-wide process that keeps everyone aligned and accountable for client success.
Together, these pillars create a repeatable, scalable approach to client retention and growth - one that works long after the programme ends.
It’s a structured, no-fluff programme that includes real agency case studies, live coaching and bonus AI tools to free up time and sharpen focus.
Who it’s for
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Account managers & directors
responsible for retention and growth
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Senior leaders
who want to embed a repeatable process agency-wide
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Ambitious individuals
ready to take ownership of client growth
What your team will learn
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Focus your time
Map your accounts, identify where to invest
effort and how to qualify opportunities -
Understand client needs
Use consultancy frameworks to ask better questions and stay ahead of changes
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Reduce risk
Spot early warning signs, address issues proactively and protect revenue
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Propose with confidence
Share ideas persuasively using psychology-backed proposal strategies
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Ask for referrals
Turn strong relationships into new opportunities without feeling awkward
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Embed a process
Copy and adapt a client growth process framework that works across the whole client journey
What’s included:
✓ Pre-programme video briefings and self-assessment
✓ 6x live 90-min group training sessions (every two weeks)
✓ 6x live Q&A sessions in alternate weeks
✓ Trello-based client growth framework to adapt as your own
✓ Templates, AI tools, prompts and plug-and-play resources
✓ Peer Slack community for support and access to Jenny throughout
All sessions are recorded. The total time commitment is around 2–3 hours every two weeks, plus implementation.
Investment
£2,500 GBP / $3,500 USD per person
Paid upfront (+VAT in the UK). Group size limited to 25.
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“We landed a $200k project from an existing client - thanks to the Account Accelerator™”
The Account Accelerator gave me practical skills for account growth - like using client stories to present new ideas to existing clients. One story I shared with an existing client led to them asking us to put together a proposal for them for a new project.
What I liked about that conversation was, it wasn’t a sales conversion - so it placed us in that ‘trusted adviser’ space. It led to a $200k contract - and could lead to another half million pounds in revenue in the future.
- Kayla Levasseur, Senior Account Executive, Echo Delta
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“We plugged a £20k sales gap - and are winning more new business”
We’ve now got an account growth programme, framework and action plan - so we have a sustainable way of forecasting and measuring account growth. And our account managers are more proactive - rather than reactive. We’re also more skilled at using client stories. One exercise we did in the first few weeks - around mapping out your services - helped us plug a £20k sales gap. A simple change that has added huge value - both for clients and the business. I’d love to send more account managers on the programme in the future.
- Bethany Piggott (now Sharma), Head of Client Services, Hallam
What agencies say
“We’ve increased our retainer clients - which has helped with forecasting”
— Heather Gregg, Senior Account Director, Fathom Creative
“We haven’t lost a client in 24 months”
— Matt Bonser, Account Director, Purpose Media
Meet your trainer
Jenny Plant has spent over 20 years in agency account management.
She’s trained hundreds of account managers across the UK, Europe and the US and is the host of the Creative Agency Account Manager podcast.
Her approach blends proven growth strategies, AI tools and practical experience to help agencies make account growth more predictable.
FAQs
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This isn’t an AI training course. It’s a proven account growth programme built on real-world strategies that strengthen client trust and deepen relationships. However, where AI can help – like summarising meeting notes or preparing for a client call – we show you simple, non-disruptive ways to integrate tools like ChatGPT. The focus remains on building rapport, asking the right questions, and creating consistent value for your clients.
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Yes, and they’re used only where it makes sense. This programme shows you how AI can make account managers more effective – without replacing the people skills that build trust. Tools like ChatGPT, NotebookLM, Claude, Gemini and Perplexity are used to save time, uncover insights, or tailor follow-ups, but the emphasis is always on the person-to-person interactions that matter most.
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Client relationships are the most valuable part of your business. When account managers feel confident, prepared, and proactive, clients stay longer and spend more. Agencies regularly see between 10% and 45% growth from existing accounts after implementing the strategies. This isn’t just about tools – it’s about transforming your team’s mindset, habits, and strategic impact.
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Yes. Every agency is different, and this programme provides space to explore that. Live Q&A sessions, Slack group discussions, and Jenny’s personal coaching help apply the training to your real-world context.
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The 12-Week programme requires about 2–3 hours every two weeks for live sessions and follow-up.
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The programme is delivered through:
Live Zoom training sessions
Live group Q&As
Slack community for questions and peer support
Templates, worksheets, and recordings
The materials combine strategic thinking, communication skills, and process frameworks – plus guidance on where AI tools can streamline or enhance what you’re already doing.
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Yes, you’ll keep access to recordings, templates and resources to revisit at any time for one calendar year after your programme. Many teams continue applying the tools and rewatch sessions months later as they refine their client approach.
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You can expect more confident account managers, better client conversations, clearer growth strategies, and a team that’s motivated to add value. AI tools help support this, but the real transformation comes from building commercial awareness, consultative behaviours, and trust-based relationships. Agencies have seen revenue increases of up to 45% from existing clients.
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We don’t offer refunds, but we do recommend booking a call with Jenny before enrolling to make sure this programme fits your team’s needs and culture. It’s designed for agencies that want to build a repeatable, relationship-first growth engine – with AI playing a helpful, not dominant, role.
Book a call
Ready to future-proof your client relationships?
Book a 20-minute call to see if Account Accelerator™ is the right fit for you or a member of your team.